Would I Buy My Own Product? The Ultimate Test for Entrepreneurs

Will you buy your own product?

Would I Buy My Own Product? The Ultimate Test for Entrepreneurs

As entrepreneurs, we often get so caught up in the hustle of building a business that we forget to step back and ask a fundamental question: "Would I buy this product or service if I were the customer?" This simple yet profound question can reveal gaps, inspire improvements, and ultimately lead to a better offering. Let’s dive into why this mindset matters and how it can transform your business

The Entrepreneurial Blind Spot

When you create a product, you see it through the lens of hard work, passion, and effort. You know the backstory, the sleepless nights, the research, and the improvements you’ve made. But your customers don’t see that.

They see a price tag.
They see an offer.
They see alternatives.

And the big question in their mind is: Is this worth my money?

Now, take a step back and ask yourself the same. If you were a customer, with no emotional attachment to your product, would you truly pay for it? Or would you hesitate?

The Power of Empathy: Walking in Your Customer’s Shoes

Think Like a Customer, Not Just an Owner

Many businesses fail because they focus too much on what they want to sell instead of what customers actually want to buy. The best way to bridge this gap?

👣 Put yourself in your customer’s shoes.

When you view your product from the customer’s perspective, you gain empathy. You start to understand their pain points, desires, and expectations.

Create a customer persona and imagine their journey, Imagine yourself as a client

What I love about this product?

What might frustrate me?

Does it solve a real problem for me?

How does it compare to competitors?

What are the flaws, how can I make it better

Would I genuinely pay for this Product/Service?

If your honest answer isn’t a confident "YES," it’s time to rethink. The best products and services come from deep understanding.

The Pros and Cons of Your Product

Being brutally honest about your product’s strengths and weaknesses helps you identify areas for improvement.

No product or service is perfect from the start, The key to sustainable success is constant improvement - analyzing weaknesses and making necessary upgrades

When you start asking, would I buy this? You naturally write the pros and cons of your product. Would the pros convince you to buy it? If not, what changes would make it irresistible?

you tend to find new ways to enhance the quality

✔ Find new ways to enhance the quality

✔ Develop better offers and pricing strategies

✔ Improve customer experience and satisfaction

Building Confidence in Your Offering

If you wouldn’t buy your own product, why should anyone else? Confidence in your product is key to selling it effectively.

Work on your product until you can confidently say, "I would not only buy this, but I’d invest in the entire business

Love What You Sell

Your belief in your product is contagious. If you genuinely love and trust what you’re selling, your customers will feel that energy. If you’re not passionate about your product, consider pivoting or refining it until you are.

Continuous Improvement: The Never-Ending Journey

Asking "Would I buy this?" isn’t a one-time exercise. It’s a mindset that drives continuous improvement.

Regularly revisit this question. Seek feedback, test new designs, and explore innovative offers to keep your product fresh and appealing.

Would you choose your product over others? Why or why not? Is it truly solving a problem, or are you just selling something for the sake of it?

Asking "Would I buy my own product?" is more than just a thought experiment—it’s a transformative practice that can elevate your business. By putting yourself in your customer’s shoes, you’ll gain valuable insights, improve your offering, and build a product you can truly stand behind. So, the next time you’re evaluating your business, take a moment to ask yourself this powerful question. The answer might just be the key to your next big breakthrough